P I C E E B A, 1ST PICEEBA 2018

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The influence of Perceived Risk and Perceived Ease of use on Consumers Attitude and Interest of Online Purchase Intention
Sonya Zuelseptia, Rahmiati Rahmiati, Yunita Engriani

Last modified: 2018-06-29

Abstract


This research aims to analyze the perceived risk and perceived ease of use on consumer’s attitude and interest of online purchase intention. The type of this research is causative research. This research was conducted in Bukittinggi City. The population in this study is the whole community in Bukittinggi City who knows about the online shopping activities and has visited the shopping sites or online stores but has never made an online purchase. The number of the sample is 100 people. The type of the data is primary data. The data were collected through questionnaires and then was analyzed using SmartPLS 2.0 version. The results of this study indicate: (1) perceived risk has a positive and insignificant effect on consumer’s attitude in online purchasing. (2) Perceived ease of use has a positive and significant effect on consumer’s attitude in online purchasing, and (3) consumers attitude have a positive and significant effect to the interest of online purchase intention.


Keywords


Perceived Risk, Perceived Ease of Use, Consumers Attitude, Online Purchase Intention