The 2nd Padang International Conference On Education, Economics, Business And Accounting
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nasrul, cetya prima, Universitas Negeri Padang, Indonesia
The 2nd Padang International Conference On Education, Economics, Business And Accounting (THE 2nd PICEEBA 2018)
- Full Papers
The Effect of Sales Promotion, Shopping Lifestyle, Store Atmosphere, and Hedonic Shopping Motivation Toward Unplanned Purchase
Abstract
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