PADANG INTERNATIONAL CONFERENCE ON ECONOMIC, EDUCATION, BUSINESS AND ACCOUNTING (PICEEBA), The 3rd Padang International Conference On Education, Economics, Business And Accounting (THE 3rd PICEEBA 2019)

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The Effect of Brand Personality on Electronic Word of Mouth on Wardah Products with Brand Preference as an Intervening Variable
Yunita Engriani, Gadiesha Dina Aulia

Last modified: 2019-06-04

Keywords


Brand Personality, Electronic Word Of Mouth, Brand Preference