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Poverty is a problem in the development of rural areas in West Sumatra Province. The government has implemented various programs to reduce poverty, but the number of poor people in rural areas tends to increase. The purpose of this study is to analyze the entrepreneur process in terms of: 1). motivation of sociology perspective, 2). allocation of resources, and 3). institutional role. Sampling method is multistage cluster sampling. The sample size of poor household heads in rural areas is 133 people. The results of the study found that: 1). Perception of respondents to motivation in terms of perspectives of sociology has an average value that is in good enough categories. Motivation results have the highest average value compared with social motivation and economic motivation. 2). the perception of respondents to the entrepreneurial process in terms of allocation of resources is in good enough categories. However, for indicators of resource allocation and agglomeration strategies are in the bad category. 3). the average value of respondents' perceptions of entrepreneurial processes in terms of institutional roles are fairly good category. The average value for the role of facilitation of exploitation opportunities is in the less favorable category.

Poverty reduction, Entrepreneurship Process, Entrepreneurial Potential, Rural Development.