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This study aims to analyze (1).  the development of Value of Production, Credit, Number of Business, Labor and Asset of MSMEs in Regency / City of Jambi Province; (2).  the factors that influence the value of production of MSMEs in the Regency / City of Jambi Province; (3).  the superior sectors of MSMEs in Jambi Province / Municipality; (4).  superior commodity of MSMEs spread in Regency / City of Jambi Province. The study design was cross sectional. The study was conducted in Jambi Province covering 11 regencies / municipalities that have potential MSMEs to be developed. Overall research time of 2 years. For the first year, an analysis of the growth and growth of MSMEs in Jambi Province, an analysis of the factors that influence the value of MSMEs production, the analysis of the superior sectors and commodities. While the second year is done an analysis of MSMEs profile, identification of strength, weakness, opportunity, and threat (SWOT) from MSMEs. Data analysis using multiple linear regression with panel data with eviews program. The results showed that the development of SMEs in the period 2010-2015 seen from the value of production, credit, business, absorption of labor and assets experienced an increasing trend. Factors that significantly affect the value of MSMEs production are credits and assets. The result of LQ analysis shows that the sector which is the base sector (LQ> 1) based on the use of labor varies among the regencies / cities in Jambi Province. The major trade and retail sectors, car and motorcycle repairs, and the education services sector excel in almost all regencies. While based on agricultural production value, water procurement sector, waste and waste management, construction sector, large and retail trade sector, information and communication sector, government administration, defense and compulsory social security sector, education service sector, health services sector and social activities , and other services is the superior sector in almost all regencies / municipalities of Jambi Province. Analysis of the superior commodities shows that there are 28 superior commodities in agriculture sector from food crops, horticulture, plantation, animal husbandry, marine and fishery. Kerinci Regency has excellent commodities in lowland rice, corn, peanut, chilli, potato, cabbage, petai, and sheep. Merangin Regency has commodities of paddy rice, paddy fields, corn, peanut, cassava, rubber, robusta coffee, goat, sheep, laying hens. Tanjung Jabung Barat Regency only has one superior commodity namely sea fishery. While Tanjung Jabung East has 7 superior commodities. Bungo Regency has 12 excellent commodities. Furthermore, for the second year, the formulation of sustainable MSMEs development model will be developed.

MSMEs; superior sector; superior commodity