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The study aims to analyze the effects of pull factors affecting the decision of prospective job seekers to do urbanization to Padang and Pekanbaru. These factors consist of: economic infrastructure, educational facilities, medical facilities, employment opportunity, security level, and wage rate as independent variables.The population of the study was the prospective jobseekers represented by the students of Faculty of Economics, State University of Padang which were currently in the last semester (8th semester) amounted to 441 people. The sampling was performed by using Slovin formula. Based on the formula, a total sample of 210 people was obtained. The data were collected using an instrument directly addressed to the respondents. The analysis technique used was the Logistic Regression Model. The economic infrastructure significantly affects the decision of jobseekers to do urbanization to both Padang and Pekanbaru. However, the opportunities of prospective jobseekers to do urbanization to Pekanbaru tend to be higher than to Padang. Educational facilities have a significant effect on the decision making of prospective job seekers to do urbanization, but the opportunity of prospective jobseeker to do urbanization to Padang tend to be higher compared to Pekanbaru. Health facilities significantly affect the decision of prospective job seekers do urbanization, but the trend of job seekers to do urbanization to Pekanbaru tends to be higher than to Padang. Employment opportunity variable becomes a significant consideration for prospective job seekers to do urbanization in determining the decisions, but the opportunity of prospective job seekers to do urbanization to Pekanbaru tends to be higher than to Padang. Two variables differentiate the job seekers to do urbanization to Padang and Pekanbaru. Those variables are the security level and the wage rate. Prospective job seekers tend to decideto do urbanization to Padang with the consideration of a higher level of security, while others move to Pekanbaru with the consideration of higher wage rate than to Padang.

urbanization, economic infrastructure, health facilities, educational facilities